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Another wacky and wonderful SHOT Show has come and gone, with great new products and initiatives announced for the upcoming year. Our booth was abuzz with activity: sales rep meetings, new product showcases, media interviews, Brand Ambassador meet-and-greets – we had it all! Here is a brief rundown of the week that was SHOT Show 2017:
Booth visitors received a free 50th Anniversary commemorative patch celebrating our first half century in business. We also enhanced our booth graphics with panels highlighting various milestones along the way.
Our new Brand Ambassadors – Wes Doss, Steve Fisher, Will Petty, and Tatiana Whitlock – dropped by and signed books and hats. We are proud to have each one of them representing our brand!
Customers got a sneak peek at all the new products:
And we all had a little fun... (Petty and Fisher should never be allowed in the same room together.)