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Propper International is proud to announce Kevin Dixie, owner of No Other Choice (NOC) Firearms Training and community advocate, as our newest Brand Ambassador.
Kevin’s positive influence has grown exponentially over the past several years as he nurtured his national “Aiming for the Truth” program (recently awarded non-profit status) that reaches out to families throughout the country to educate them on how gun rights can benefit the African-American community, with an emphasis on having “no other choice” before employing a firearm in self-defense.
Being an instructor is more than teaching people about protecting their lives,” Kevin said. “It's also about teaching them to value themselves. I'm happy to be aligned with Propper, a brand that believes in people the way that I do.”
Prior to founding NOC, Kevin spent 10 years working in Prisoner Processing for the City of St. Louis Police Department.
Kevin’s passion for educating people is inspirational,” said John Negrau, VP of Marketing & E-Commerce for Propper. “He has worked with Propper as a sponsored shooter for the past three years and we are excited to expand our relationship and have him aboard as a Brand Ambassador.”
In addition to his own video channel, Kevin has appeared on NRA TV, front and center on the cover of Time magazine, on a wide assortment of other industry video channels, and was recently a featured speaker at a pro-gun rights rally on the steps of the U.S. Capitol.
Kevin Dixie is the owner of No Other Choice Firearms Training in St. Louis, MO, and a 10-year veteran of the Prisoner Processing division of the St. Louis Police Department. Kevin is a strong supporter of the 2nd Amendment and devotes much of his time to reaching the African-American community through his “Aiming for the Truth” outreach program.
Follow Kevin on social at @thereal_noc (Instagram) and @kd-of-noc (Facebook).